This is a progress in human-machine
interaction and, to understand better, just think of the AI prototypes that Apple introduced with the virtual assistant Siri or Google with its Assistant, or the ever-increasing integration in the services offered from social networks, as in some new features on LinkedIn in 2018 . In light of such an orientation, how can AI also influence the entrepreneurial choices of companies? Marketing is also the analysis of the message conveyed by an image.In particular, a human mind is able to evaluate whether the images, the photographic sequence and the effects used for an advertising campaign respond to the taste of possible customers and the objective of the message. Artificial intelligence Afghanistan Email List perform the same task, with prior programming. Once a sufficient amount of data is present in the network, AI is able to choose the contents to use independently based on an objective metric (for example the conversion rate of a web page that contains the given image ).
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Customization A company that certainly uses AI is Amazon, which through a lot of data (purchasing habits, purchase history, pages visited the longest, abandoned pages, etc.), without algorithms, manages to create correlations and personalize the offer. Amazon continually changes suggestions in real time based on your searches! Predictive analytics AI will continue to transform the way we shop online, but the most revolutionary changes for e-commerce will actually be how online retailers and B2B companies analyze customer processes and make marketing-mix decisions.
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