Regular shipping, which regularly reminded

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Subscribers of the high quality of the products and ingredients as well as their favorite products targeted storytelling and other content elements that were tailored to the needs and motivations of users Optimization of mobile user experience through adjustments to landing pages The email marketing department cooperated very closely with the web department, including specialized UX experts, to ensure a seamless customer experience when transitioning between different channels. L'Occitane also relied on Adobe Campaign, a software for targeted campaign.
  
And customer management. By the way, it wasn't just the company's US division Special Data that benefited from the new, customer-centric strategy. For example, the German team was also able to achieve significant success with this strategy, for example an 18.5 percent increase in repeat buyers. In other countries the increase was even as high as 40 percent . Implement customer empowerment: Glossier The cosmetics brand Glossier was named one of the most successful companies in terms of customer centricity by Forbes Magazine ( source ). Given the highly competitive beauty market, it is in itself a great achievement to stand out from the competition and attract positive attention.



The brand, which founder Emily Weiss built based on the success of her blog IntoTheGloss , has managed to build a broad and sustainable following and customers: not only on the basis of her blog success, but above all by addressing the problems of the company Takes customers seriously and tackles them. True to the company slogan “ Beauty products inspired by real life ”. For example, Glossier uses its Instagram channel not only to offer inspiration, but also, above all, to obtain targeted feedback.