How does AdTech work

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Through AdTech, agencies create a database for their different clients to bring them closer to their target audience and obtain more benefits by implementing more intelligent advertising . ? Now that we know what AdTech is , let's look at how the traditional media value chain has changed. The first step brings together a brand seeking to have its ad or advertising campaign published in a medium.


This can be a newspaper, media or website. The Phone Number List   company will contact an advertising agency to ask what publications they would need, reach data, rates, etc. Both parties would negotiate and, if it went ahead, the appropriate channels would be selected and the advertiser would just wait for their ad to be published.





This would be the summary of the traditional value chain, but what has AdTech changed? BOOTCAMP AT MADTECH Train in digital marketing with great experts in the sector I want to find out! The arrival of this trend has introduced different components that lighten this chain.