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This is some of the information that can be included in a customer database: Contact information: name, address, telephone number, email, etc. Demographic data: age, gender, marital status, income, family composition, etc. Browsing behavior: pages visited, forms completed, content downloaded, etc. Purchase behavior: latest purchases, preferences for product categories, monthly expenses, stage of the purchasing journey, etc.


Business data (for B2B clients): sector of operation, number of employees, annual income, etc. This information can be gathered in a simple spreadsheet, but ideally it is managed in a Email Marketing List  CRM (customer relationship management) platform , which offers more efficiency, agility and marketing automation resources . In this way, customer data can be used for business decision-making, creating  automating the relationship with consumers.








What is the importance of having a customer database A customer database serves as the basis for data driven marketing strategies , which rely on information about the audience and the market for decision making and strategy planning . The database captures information about consumers' reality, which prevents decisions from being made based on assumptions. Thus, marketing becomes much more precise and runs fewer risks. In addition, this data helps the brand know its consumers better .