Content in Social Media Marketing

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Does Visual Content Really Matter? When discussing the importance of visual aids in the process of content marketing, a lot of people wonder if it really even matters. The truth? Very much so. Scientists have proved that visual images get to the brain a whopping 60,000 times faster than text. While we don’t know exactly why this is the case, it likely has something to do with the way our minds process language in written form.

After all, you can just see an image and C Level Contact List understand what it means, versus having to read text and convert it to a thought in your mind. This is why incorporating visual elements into your digital advertising and social media marketing is so important for success. When your audience can see an accompanying photo with your content, they’re much more likely to quickly respond or take action before moving on to something else.



Adding images to your social media posts is a must-do if you’re looking for better overall engagement and response. Why is Visual Content Effective? We’ve already discussed the biological reason why visual content is super effective on social media, but let’s dive into a few more practical reasons — which ultimately comes down to a saturated marketplace. Your followers and target audience are inundated with digital noise on a daily basis. Each time they log into their favorite platforms, they’ve got millions of pieces of content to look at within a split second.