This is the last phase of the purchasing funnel

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Regardless of what method you choose, the elements within BANT will play a major part. We have seen that 1 in 3 MQL’s will have the budget, a real need, the decision making power and timeline. From SQL to Customer:  Normally completed by a salesperson, but not exclusively. Again, some online companies will complete everything digitally. At this stage, conversion rates can vary a lot depending on the sales team in place.

However, marketing still has a role to play in reassuring the prospect and Phone Number Data producing content that speeds up conversion time. Use of the acquisition tunnel in a marketing strategy Knowledge of conversion rates are essential in predicting the turnover generated by each marketing action, and, in turn, the return on investment. So if we take the rates displayed in this infographic.




We can infer that we need 834 visitors to generate 1 customer, or 34 leads to generate a customer. Bear in mind that conversion rates are subject to change, and depend greatly on the length of the purchasing cycle, it can be very complicated to analyze these rates. However, if you take into account the different trends in every month, quarter and year and set objectives accordingly, you will be able to establish a clearer marketing strategy.