A marketplace, but why

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Marketplaces are on the rise today. However, you may be wondering if marketplaces represent an asset for your business? Some numbers to know: 29% of VSE/SME merchant sites sell on marketplaces 30% of e-commerce purchases are made on marketplaces in France! Moreover, the first two sites in terms of audience in France are marketplaces: Amazon and CDiscount. Why wouldn’t you be next on the list of marketplace creators? Trendy and efficient, marketplaces can become your next ally for your e-commerce strategy ! The principle of the marketplace? It's simple: as a merchant, you add your products to the platform's catalog to make them available to buyers. They place an order directly on the marketplace, which transfers the sale to you.

That's it ! Depending on the platform, you can then take care of the Korea Phone Number Data execution process : packaging, shipping, after-sales service, etc. Some platforms, such as Amazon, offer storage in their own warehouses, a definite advantage for e-retailers in terms of performance and reinsurance. illustration marketplace How to build your marketplace strategy? We tell you everything! #1 Marketplace: where to get started? Your products: your criterion of choice Some marketplaces are general and sell all types of products: this is for example the case of Amazon or Cdiscount. Others are specialized marketplaces , which sell products in a single category: decoration, clothing, etc. (LaRedoute, Zalando, Etsy…).



It’s up to you to adapt your marketplace according to your products Likewise, depending on the products you sell and their categories, you will not be able to place everything on the same marketplaces. A product that sells well on one marketplace will not necessarily sell as well on another! Are you a manufacturer, distributor or reseller? That matters ! If you are a manufacturer, distributor or reseller, the strategy you will put in place and the commercial conditions you will offer will not be the same! For example, if you are a distributor and present at the same time as your resellers, you will have to define the prices that you will charge, the strategy that you will have to launch to be present at the same time, and that this will benefit you all.