Attract new members and promote

HongKongPhone

Lower. But this path is open. The "Milk Tea Delivery" event during the Spring Festival is a verification. During the Spring Festival, Xiaohongshu teamed up with 40,000 stores of eight chain tea brands to deliver free milk tea to community users, attracting a total of 38 million people to participate. "Milk Tea Delivery" is an activity initiated by the community. It has an obvious marketing nature and can help activity in the community. It can even help Xiaohongshu borrow chain tea stores to expand its reach. But at the same time, this is also a demonstration of Xiaohongshu’s ability to open up map + group buying links



The user clicks on "Nearby" to see a map. The map prompts the "Free Milk Tea" event at the corresponding tea store. Clicking on the event is the store's group purchase link. After placing the order, you can get it for free at the Hong Kong Phone Number  store. This is a new way for the platform to enter local life, and it is also a way more in line with Xiaohongshu. Meituan, which started out as O2O, and Douyin and Kuaishou, which are content platforms, have all entered local life through in-store group buying. Their way of fighting for market share is to spend money to attract more merchants to settle in, and to invite merchants





to offer low-priced group buying packages through traffic tilt and cash subsidies. They can quickly transfer profits and cultivate consumer mentality while obtaining advertising, commissions and other benefits. Xiaohongshu's entry method is based on the existing rich UGC local content on the site, superimposed with mature map technology, using an interesting interactive method to distribute local content based on map logic, and leaking a certain proportion of it. Local transactions. The establishment of new links has helped Xiaohongshu find a new way to enter local life, and also found new possibilities for