Quick view What are your potential customers

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So, if you're wondering what a lead is , what is the role of a lead? Identifying the right potential customers benefits your business, this article is the answer for you. Let's read the article now: What is a potential customer ? How to search and identify steps of Miko Tech to find out now. Potential Customers are a group of customers who are interested and have the ability to pay for the products and services that businesses provide on the market. However, maybe for some reason they don't want to pay. What is prospecting? What is prospecting? To identify potential customers, businesses rely on two main factors , including: people who fit the target customer profile and you can convince them to use the product to convert into loyal customers .


Specifically, you need to pay attention to the following 3 characteristics of potential Email Data customers: A group of people who are interested or already know about the services and products you provide or may not know anything at all. This group of people has too many choices for the same service or product, so they are confused. Group of people who intend to or have used the services and products of your competitor company. The difference between potential customers and target customers Potential customers and target customers are both groups of customers who have the potential to become real customers. They all have needs and desires to own and experience the company's products and services.



However, target customers are customers in the market segment that uses products and services. This customer file has the ability to pay for products and services and brings the largest source of revenue for businesses. Meanwhile, potential customers are the group of customers who do not yet own the product but have the need and ability to pay for the product or service. This group in the future may become target customers. So, simply understood, potential customers are a subset and have a smaller scope than the target customer group. Correct identification of two customer groups serves to effectively deploy business campaigns. What is the role of the lead? The more potential customers a business has, the higher its ability to grow and expand.